Researchers are increasingly applying cognitive methods to investigate social psychological phenomena. This book provides a comprehensive introduction to widely used social cognitive methods and offers practical, nuts-and-bolts guidance for implementing them. Leading authorities present attentional paradigms, priming paradigms, and response interference tasks; psychobiological approaches, such as neuroimaging; applications of mathematical models; and other methods. Detailed procedural information helps researchers and students take their first steps in using these state-of-the-art tools. Each chapter is illustrated with recent research examples and includes helpful recommendations for further reading.

This book will be important reading for researchers and graduate students in social psychology. It may also serve as a supplemental text in graduate-level courses in social cognition and psychology research methods.
Reviews

"A detailed and tightly-edited book. … Simply put, members of the discipline who ignore this intriguing book, its insights on theory development, and its methodological 'how to' focus, do so at their intellectual peril." - Dana S. Dunn and Brittany Beard, Journal of Social and Clinical Psychology ,Vol. 30, No. 10, December 2011

"Social psychologists have been waiting for a book like this for years. Finally, in one place, a practical how-to guide to the most widely used methods for conducting social-cognitive research. The contributors do a wonderful job of explaining both the best uses for these measures and the details of implementing them effectively. Every social psychological researcher will want to own this book as a reference." - Jeffrey Sherman, Department of Psychology, University of California, Davis, USA

Contents

A. Voss, C. Stahl, K. C. Klauer, Introduction: Cognitive Methods in Social Psychology: Inferring Latent Processes. E. Fox, N. Derakshan, H. Standage The Assessment of Human Attention. A. Spruyt, A. Gast, A. Mo Sequential Priming Paradigm: A Primer. B. Gawronski, R. Deutsch, R. Banse, Response Interference Tasks as Indirect Measures of Automatic Associations. J. De Houwer, Evaluative Conditioning: Methodological Considerations. B. J. Schmeichel, W. Hofmann, Working Memory Capacity in Social Psychology. K. Fiedler, M. Friese, M. Wänke, Psycholinguistic Methods in Social Psychology. D. D. Rucker, P. Briñol, R. E. Petty, Metacognition: Methods to Assess Primary versus Secondary Cognition. U. Hess, Peripheral Psychophysiological Methods. D. M. Amodio, B. D. Bartholow, Event-Related-Potential Methods in Social Cognition. S. Quadflieg, C. Neil Macrae, Neuroimaging Methods in Social Cognition. K. C. Klauer, C. Stahl, A. Voss, Multinomial Models and Diffusion Models. F. Van Overwalle, Connectionist Simulation as a Tool for Understanding Social Cognition and Neuroscience.

Author Bio

Edited by Karl Christoph Klauer, PhD, Institute of Psychology, University of Freiburg, Freiburg, Germany, Andreas V...