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Polling and the Public (Paperback)
此書已出版了新版
原價:
HK$480.00
現售:
HK$456
節省:
HK$24 購買此書 10本或以上 9折, 60本或以上 8折
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商品簡介 |
Asher's central objective--to help students become savvy consumers of polls--has only grown in importance as polling data have become more central to public and civic discourse. His trusted and brief guide offers solid grounding on polls: how the media cover them, their use in campaigns and elections, and their interpretation. Methodological aspects of polling are explained simply, in a non-technical fashion. Bringing the book fully up to date with new data and scholarship, this edition covers polls in a fragmented media environment and nontraditional approaches to polling, as well as the use of age cohorts to trace public opinion trends over time. |
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