Polling and the Public (Paperback)

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作者: Herbert Asher 
書城編號: 529182

原價: HK$480.00
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出版社: Sage Publications Ltd
出版日期: 2011/01/16
尺寸: 229x154x19mm
重量: 0.41 kg
ISBN: 9781604266061

商品簡介


Asher's central objective--to help students become savvy consumers of polls--has only grown in importance as polling data have become more central to public and civic discourse. His trusted and brief guide offers solid grounding on polls: how the media cover them, their use in campaigns and elections, and their interpretation. Methodological aspects of polling are explained simply, in a non-technical fashion.

Bringing the book fully up to date with new data and scholarship, this edition covers polls in a fragmented media environment and nontraditional approaches to polling, as well as the use of age cohorts to trace public opinion trends over time.

Herbert Asher 作者作品表

讀懂民調:讓公民變民調專家(2版)

Polling and the Public (Paperback)

Polling and the Public (Paperback)

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