Retailing in the 21st Century (Paperback)
 
作者: Manfred Krafft 
書城編號: 609715

原價: HK$1000.00
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出版社: Springer
出版日期: 2010/02/08
尺寸: 246x165x32mm
重量: 0.93 kg
ISBN: 9783540720010
 
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商品簡介


With crisp and insightful contributions from 47 of the world's leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of 'radio frequency identification' (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Mart and METRO AG and so on. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

Manfred Krafft 作者作品表

eBook: Perspektiven der Kommunikationspolitik (DRM PDF)

eBook: Auendienstentlohnung im Licht der Neuen Institutionenlehre (DRM PDF)

Retailing in the 21st Century (Paperback)

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