The Sourcebook for Political Communication Research will offer scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measures, and analytical techniques in the field of political communication.

The need for this Sourcebook stems from recent innovations in political communication involving the use of advanced statistical techniques, innovative conceptual frameworks, the rise of digital media as both a means by which to disseminate and study political communication, and methods recently adapted from other disciplines, particularly psychology, sociology, and neuroscience. Chapters will have a social-scientific orientation and will explain new methodologies and measures applicable to questions regarding media, politics, and civic life. The Sourcebook covers the major analytical techniques used in political communication research, including surveys (both original data collections and secondary analyses), experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues.

Contents

Advancing Methods and Measurement: Supporting Theory and Keeping Pace with the Modern Political Environment

R. Lance Holbert, The Ohio State University

Erik P. Bucy, Indiana University

Part 1: Survey Methodology

Challenges and Opportunities of Panel Designs

William P. Eveland, Jr., The Ohio State University

Alyssa C. Morey, The Ohio State University

The Rolling Cross-Section: Design and Utility for Political Research

Kate Kenski, University of Arizona

Jeffrey A. Gottfried, University of Pennsylvania

Kathleen Hall Jamieson, University of Pennsylvania

Political Communication Survey Research: Challenges, Trends, Opportunities

Lindsay H. Hoffman, University of Delaware

Dannagal Goldthwaite Young, University ofe

Part II: Secondary Analysis and Meta Analysis

Secondary Analysis In Political Communication Viewed as Creative Act

R. Lance Holbert, The Ohio State University

Jay Hmielowski, The Ohio State University

Comparing the ANES and NAES for Political Communication Research

Michael W. Wagner, University of Nebraska-Lincoln

The Implications and Consequences of Using Meta-Analysis for Political Communication

Mike Allen, University of Wisconsin-Milwaukee

David D’Alessio, University of Connecticut

Nancy Burrell, University of Wisconsin-Milwaukee

Part III: Experimental Methods

Experimental Designs for Political Communication Research:€€Using New Technology and Online Participant Pools to Overcome the Problem of Generalizability

Shanto Iyengar, Stanford University

Expressing versus Revealing Preferences in Experimental Research

Yanna Krupnikov, Indiana University

Adam Seth Levine, Un...