|
|
|
Retailing Management 9/E
售價:
$460.00
抱歉! 此商品已售罄, 不能訂購
|
| |
|
|
| |
|
|
出版社: |
華泰文化
|
| 出版日期: |
2014/04 |
| 頁數: |
670 |
| ISBN: |
9781259060663 |
|
|
商品簡介 |
Features
1.New Focus on Big Data and the Use of Analytical Methods in Retailing
2.New Attention to Social Media
3.New Illustrations of Mobile Channel as Part of a Multichannel Offering
4.New Discussions on Social Responsibility of Retailers
5.New Focus on Globalization of the Retail Industry
6.New Pedagogical Feature in each chapter
7.11 New Cases
|
|
|
|
|
|
