Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
 
作者: Geoffrey A. Moore 
書城編號: 772445

原價: HK$290.00
現售: HK$275.5 節省: HK$14.5

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出版社: HarperBusiness
出版日期: 2014/01/28
頁數: 288
重量: 0.21 kg
ISBN: 9780062292988
 
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商品簡介


The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

Geoffrey A. Moore 作者作品表

eBook: Infinite Staircase (DRM EPUB)

eBook: Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (DRM EPUB)

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

eBook: Old-Economy.com: Im Zeitalter des Internet Shareholder Value maximieren (DRM PDF)

eBook: Das Tornado-Phanomen: Die Erfolgsstrategien des Silicon Valley und was Sie daraus lernen konnen (DRM PDF)

Escape Velocity: Free Your Company's Future from the Pull of the Past (Hardcover)

eBook: Escape Velocity: Free Your Company's Future from the Pull of the Past (DRM EPUB)

Escape Velocity (Enhanced Edition): Free Your Company's Future from the Pull of the Past

eBook: Living on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy (DRM EPUB)

eBook: Crossing the Chasm: Marketing and Selling Technology Project (DRM EPUB)

eBook: Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (DRM EPUB)

eBook: Inside the Tornado (mp3 zips)

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Dealing with Darwin How Great Companies Innovate at Every Phase of Their Evolution

Living on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy

Living on the Fault Line: Managing for Shareholder Value in the Age of the Internet (Paperback)

Inside the Tornado: Marketing strategies from Silicon Valley's cutting edge (Paperback)

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