Philosophy of Marketing (Hardcover)
 
作者: Mark Tadajewski 
分類: Sales & marketing  
書城編號: 892672


售價: $11970.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: Sage Publications Ltd
出版日期: 2013/12/10
尺寸: 0x0x0mm
ISBN: 9781446274910

商品簡介
The importance of philosophy for developing marketing and consumer theory is a key area of interest amongst scholars in the field, and is typically one of the more difficult to understand and apply. This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge. The major work is edited by three highly-regarded in the field, who also provide a new contextualising introductory chapter for the collection.

Volume One: Historical and Philosophical Overview

Volume Two: General Theory and the Realism versus Relativism Debates

Volume Three: Alternative and Multiple Paradigms

Volume Four: Rethinking Concepts

Volume Five: Consumer Studies

Mark Tadajewski 作者作品表

International Perspectives of Marketing Theory (Hardcover)

Philosophy of Marketing (Hardcover)

Key Concepts in Critical Management Studies (Paperback)

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