Contemporary Brand Management (Paperback)
 
作者: UN Known 
分類: Sales & marketing  
書城編號: 894910


售價: $1290.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: Sage Publications Ltd
出版日期: 2014/03/31
尺寸: 232x187x20mm
重量: 486 grams
ISBN: 9781452242873

商品簡介
Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today's global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm's brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.
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