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Advertising and Hong Kong Society
原價:
HK$140.00 
現售:
HK$133
節省:
HK$7 購買此書 10本或以上 9折, 60本或以上 8折
抱歉! 此商品已售罄, 不能訂購
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出版社: |
中文大學
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| 出版日期: |
2005/12 |
| 頁數: |
245 |
| ISBN: |
9789629962647 |
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商品簡介 |
| Advertising and Hong Kong Society
probes into the role of advertising as a form of social communication in Hong
Kong. This perceptive analysis, unlike those on a commercial slant, deals with
advertising and the broader legal, cultural, and socio-economic contexts in
which it takes place. Exceptionally real-world in focus—with examples, issues,
regulations, and applications interlaced throughout—the Hong Kong case study
points to some interesting ideas to expand into Mainland China and the
Asia-Pacific region.
Contributors to this anthology include distinguished scholars in marketing,
journalism, and communication studies, as well as practitioners in the legal and
advertisingsectors.
譯／編／作者簡介
Kara Chan"
is currently Professor and Public Relations and Advertising Option Coordinator
in the Department of Communication Studies, Hong Kong Baptist University. She
worked in the advertising and public relations profession and as a statistician
for the Hong Kong Government before joining academia.
書評
“This [volume] is a valuable contribution to the literature
of international advertising. It fills a void in cross-cultural research that is
becoming more important as China evolves as a major economic force in
advertising expenditures.… [A] helpful addition to courses dealing with
international and cross-cultural advertising.” |
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