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International Business: Environments and Operations (GE)15版
售價:
$855.00
購買後立即進貨, 約需 18-25 天
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出版社: |
華泰文化
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| 出版日期: |
2015/04 |
| 頁數: |
896 |
| ISBN: |
9781292016795 |
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商品簡介 |
| 1.Author-WrittenCases:Everychapterbeginsandendswithanauthor-writtencasethateitherintroducesnewmaterialorintegrateswhathasalreadybeenlearned.
2.AnticipateWhatWillHappenNext:LookingtotheFuture:Eachchapteroffersscenariosthatareimportanttomanagers,companies,ortheworld.ThetopicofeachLookingtotheFuturefeaturealludestoideasdiscussedinthechapterinawaythatpromptsstudentstoengagetheirimaginationaboutthefutureoftheworld.
3.SeeBothSidesoftheStory.Point-Counterpoint:Thisfeaturebringsthetopicsofmajordebatestolifeinawaystudentscanunderstandandinvestigate,highlightingthediversityofperspectivesthatmanagersandpolicy-makersusetomakesenseofvitalissues.Thegive-and-takebetweenthetwosidesofthedebatelinktheoryandpracticeinawaythatwillhelpsparkclassroomdiscussion.
4.StayonTopoftheGlobe.GeographicLiteracy:Thiseditionincludesmanymapstoaddinterestandillustratefactsdiscussedinthetext.Manycasemapszeroinonthecasecompany’shomecountryormarketregiontogivestudentsaclose-uplookatforeignlocales.
5.ProvidethelatestinformationwithCurrentEvents:Thistextincludesdiscussionsontopicstrendingintoday’sbusinessworld,suchas:
TheimpactoftheMarch2011Japanearthquakeandtsunamionfinancialmarkets,theJapaneseyen,thecompetitivepersonofJapanesecompanieslikeSony,andtheglobalsupplychain.
Thechallengesintoday’sglobalfinancialsystem,especiallythebudgetcrisisofEuropeandtheUnitedStates
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