eBook: Social Semiotics for a Complex World (DRM EPUB)
 
電子書格式: DRM EPUB
作者: Bob Hodge 
分類: linguistics ,
Sociolinguistics ,
Semiotics / semiology ,
Sociology  
書城編號: 20508650


售價: $221.00

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製造商: Polity Press
出版日期: 2016/11/02
ISBN: 9780745696249
 
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商品簡介
Social semiotics reveals language s social meaning its structures, processes, conditions and effects in all social contexts, across all media and modes of discourse. This important new book uses social semiotics as a one-stop shop to analyse language and social meaning, enhancing linguistics with a sociological imagination. Social Semiotics for a Complex World develops ideas, frameworks and strategies for better understanding key problems and issues involving language and social action in today s hyper-complex world driven by globalization and new media. Its semiotic basis incorporates insights from various schools of linguistics (such as cognitive linguistics, critical discourse analysis and sociolinguistics) as well as from sociology, anthropology, philosophy, psychology and literary studies. It employs a multi-modal perspective to follow meaning across all modes of language and media, and a multi-scalar approach that ranges between databases and one-word slogans, the local and global, with examples from English, Chinese and Spanish. Social semiotics analyses twists and turns of meanings big and small in complex contexts. This book uses semiotic principles to build a powerful, flexible analytic toolkit which will be invaluable for students across the humanities and social sciences.
Bob Hodge 作者作品表

eBook: Social Semiotics for a Complex World (DRM EPUB)

Social Semiotics for a Complex World: Analysing Language and Social Meaning (Hardcover)

Social Semiotics for a Complex World: Analysing Language and (Paperback)

eBook: Teaching as Communication (DRM EPUB)

eBook: Teaching as Communication (DRM PDF)

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