Write to Sell (Paperback)
 
作者: A Maslen 
分類: Business communication & presentation ,
Sales & marketing  
書城編號: 1593071

原價: HK$250.00
現售: HK$237.5 節省: HK$12.5

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出版社: Marshall Cavendish c/o Times E
出版日期: 2019/09/23
尺寸: 210x150x22mm
重量: 381 grams
ISBN: 9789814868235
 
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商品簡介
How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like - and sound like? Write to Sell has the answers!Read this book and you'll learn: - The confidence and skills to write better copy- New ways to gain readers' attention, respect and trust- Hints and tips on turning selling skills into copywriting skills- Simple techniques to improve the readability of your copy- The impact of design and layout on copywriting- The meaning of good written English - the rules you must follow, the rules you can safely ignore"If I were starting out as a writer tomorrow, I would definitely want to read this book. I pretty much taught myself most of the tricks all those years ago - and it took me far too long! Had I read this book, it would have saved me years of trial and, for the most part, error."-- Drayton Bird, the godfather of direct marketing
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