Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing their business.

Manager's Guide to Social Media is a primer on the biggest thing in business since the Internet itself, helping you successfully implement social media technologies in the workplace. Learn how to:

• Manage your company's online reputation
• Set internal policies on the proper use of social media
• Build rivers of information to outsmart the competition
• Implement social tools internally to support virtual teams
• Forecast the next trends in social media

Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

• Key Terms: Clear definitions of concepts and jargon
• Smart Managing: Tactics and strategies for managing social media in the workplace
• Tricks of the Trade: Insider tips for getting the most out of social media
• Mistake Proofing: Common pitfalls and how to avoid them
• Caution: Warning signs to keep an eye out for
• For Example: Stories and insights from the front lines of social media management
• Tools: Specific procedures, tactics, and hands-on techniques