1 Introduction.- Part I Theory and Conceptual Framework.- 2 Learning Culture: Characteristics and Complexity of Cultural Values.- 3 Educational Context: Instructional Techniques and Learning Effectiveness.- 4 Learning styles of Mainland Chinese.- Part II Applications to Universities and Higher Education Institutions.- 5 How to effectively teach and engage Mainland Chinese Students: Examining the impact of instructional techniques across learning effectiveness, comfort, familiarity and knowledge transfer.- 6 Learning Design: Effective adaptation of instructional techniques to engage Chinese students to achieve optimal learning and knowledge acquisition.- 7 Concluding Thoughts.
