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Strategic Management: Text and Cases(8版)
售價:
$440.00
購買後立即進貨, 約需 18-25 天
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出版社: |
華泰文化
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| 出版日期: |
2016/02 |
| 頁數: |
730 |
| ISBN: |
9781259255878 |
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商品簡介 |
| NewFeatures
1.InsightsfromExecutives.Thisfeaturehighlightsexecutiveswhohavebeenextremelyhelpfulinaddressingissuesthataresalienttostrategicmanagement.Theseexecutives,eachofwhomwasinterviewedbytheauthorsthemselves,hailfromworldwideorganizationsandincludeLiseSaari(formerDirectorofGlobalEmployeeResearch,IBM),TerrieCampbell,(VicePresidentofStrategicMarketingatRicohAmericasCorporation),andDavidDrews(ExecutiveVicePresidentandCFOofProject:Worldwide,aglobalnetworkofmarketingagencies).
2.InsightsfromResearch.Thisfeaturesummarizestheauthors’keyresearchfindingsonavarietyofissuesand,moreimportantly,addressestheirrelevanceformakingorganizations(andmanagers!)moreeffective.InChapter2theauthorsdiscussfindingsfromameta-analysis(researchcombiningmanyindividualstudies)todebunkseveralmythsaboutolderworkers—atopicofincreasingimportance,giventhechangingdemographicsinmanydevelopedcountries.InChapter4,theyaddressafascinatingstudythatfoundthat“dormantties”(peoplewithwhomwehavenotbeenincontactforatleastthreeyears)canbeextremelyvaluable.And,inChapter8,theyexploreusefulresearchaboutwhattoconsiderwhenleadingvirtualteams.
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