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Strategic Management:Planning for Domestic and Global Competition(14版)
售價:
$470.00
購買後立即進貨, 約需 18-25 天
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出版社: |
華泰文化
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| 出版日期: |
2016/02 |
| 頁數: |
450 |
| ISBN: |
9781259252952 |
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商品簡介 |
| Features
1.Casesthatofferadiversesetofverycontemporarybusinesssituationsdrawnfromcompaniesworldwide,whicharewrittenbysomeoftheworld’sbestcasewriters,andreflectthebreadthofstructuralchangeunderwayintheglobaleconomytoday.
2.Thistextusesamodelofthestrategicmanagementprocessasthebasisofitsorganization–thiskeydistinctivecompetenceofthetextoffersalogicalflow,distinctelements,andaneasy-to-understandguidetostrategicmanagement.
3.Thecentralthemesofglobalization,ecommerce,informationtechnology,speedandcontinuousimprovementwillreceiveheightenedtreatmentacrosseverychapter.
4.Severalconcreteorconceptualtoolsreviewershaveconsideredtobegivenexcellentcoveragehavebeenincludedinthiseditionwithupdatedtreatment,newexamplesandpracticalguidelinesforstudentstouseinapplyingtheconcepts.
5.Contemporaryexamples,usingcompaniesstudentswillrecognizeandfindcomfortintheirfamiliarity,areintegratedthroughoutthetext.
6.StrategicManagementincludesmajoremphasisonwomenandminorityexecutivesinglobalcompanies.
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