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Strategy and the Business Landscape (Paperback)
原價:
HK$1267.00 
現售:
HK$1203.65
節省:
HK$63.35 購買此書 10本或以上 9折, 60本或以上 8折
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商品簡介 |
KEY BENEFIT Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
KEY TOPICS Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope.
MARKET This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices. |
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