In this third edition, bestselling authors Ken Blanchard and Mark Miller answer the question most leaders ask at some point in their career: "What do I need to do to be a great leader?" The secret may surprise you. The authors get at the heart of what makes a leader successful in this classic business fable. Newly promoted but struggling young executive Debbie Brewster asks her mentor, "What is the secret of great leaders?" His reply--"great leaders serve"--flummoxes her, but over time he reveals the five fundamental ways that leaders succeed through service. Along the way, Debbie learns: - Why great leaders seem preoccupied with the future - How people on the team ultimately determine your success or failure - What three arenas require continuous improvement - Why true success in leadership has two essential components - How to knowingly strengthen--or unwittingly destroy--leadership credibility This new edition includes a leadership self-assessment so readers can measure to what extent they lead by serving and where they can improve. The authors have also added answers to the most frequently asked questions about how to apply the SERVE model in the real world. As practical as it is uplifting, The Secret shares Blanchard and Miller's wisdom about leadership in a form that anyone can easily understand and implement.