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Event Design Handbook (Paperback)
原價:
HK$390.00 
現售:
HK$370.5
節省:
HK$19.5 購買此書 10本或以上 9折, 60本或以上 8折
抱歉! 此商品已售罄, 不能訂購
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出版社: |
BIS Publishers
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| 出版日期: |
2016/09/22 |
| 頁數: |
204 |
| 尺寸: |
210x150x22mm |
| 重量: |
381 grams |
| ISBN: |
9789063694340 |
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商品簡介 |
This handbook will change the way you think about how events change the world you live in. It shows the way to re-design your world on one sheet of paper using the #EventCanvas. This book identifies the starting point of any event and outlines steps of how events come to life. It focuses on the DNA of specific aspects of events, and provides insight into how to observe and analyze events, understand stakeholders, and define behavioural changes required to deliver value. It also identifies the levers and mechanisms that influence such behavioural changes in event design.
This handbook lays the foundation for creating a common language. A language that can be spoken and understood by those who know and those who don't yet know the mechanics of events. It is a pragmatic approach for designing and creating events that matter. |
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