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Strategic Management(3版)
售價:
$413.00
購買後立即進貨, 約需 18-25 天
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出版社: |
華泰文化
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| 出版日期: |
2016/08 |
| 頁數: |
526 |
| ISBN: |
9781259255496 |
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商品簡介 |
| StrategicManagement,3ebyFrankT.Rothaermelcontinuestosynthesizeandintegratetheory,empiricalresearch,andpracticalapplicationswithcurrent,real-worldexamples.Thisapproachnotonlyoffersstudentsalearningexperiencethatuniquelycombinesrigorandrelevance,butitalsopreparesthemforthetypesofchallengestheywillfaceasmanagersintheglobalizedandturbulentbusinessenvironmentofthe21stcentury.ExamplesprofiletheproductsandservicesofcompaniesthatstudentsarefamiliarwithsuchasFacebook,Google,Starbucks,AppleandUber.Initscharacteristicsingle,strongvoice,StrategicManagementprovidesstudentswiththefoundationtheyneedtounderstandhowcompaniesgainandsustaincompetitiveadvantage,aswellashowtobecomemanagerscapableofmakingwell-reasonedstrategicdecisions.
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