本書分為1、2兩冊，每冊皆有5個Part，兩冊分別如下： 【English for Business Communication 1】 Part 1 Talking on the telephone 電話交談 Part 2 Making arrangements and appointments 做出安排和約定 Part 3 English for socializing 社交用英語 Part 4 Making a speech and presentation 致詞或做簡報 Part 5 Running a meeting 主持會議 【English for Business Communication 2】 Part 1 Negotiation and persuasion 談判和說服 Part 2 Sales and promoting銷售和推廣 Part 3 Communicating and problem solving at work 職場的工作溝通和解決問題 Part 4 Reading and writing business documents商業文件的閱讀與書寫 Part 5 English for job hunting用英語求職
___________________________________ 【Two-Volume Set】 English for Business Communication 1 English for Business Communication 2 Business Communication is the type of communication used in the business world. The scope of it comprises telephone manners, making appointments with colleagues and clients, socializing with people of your trade and others, making speeches and presentations, running meetings, negotiating and persuading, promoting sales, problem-solving, reading and writing business documents, and hunting for a job. All of the above are skills you’re going to need in your day-to-day work environment or for any business-related occasions and activities.
Why is business communication essential in today’s business world? “Communication” plays a major part in our everyday lives. “Business communication” is what you need in the world of business. You use it whenever you need to talk with your colleagues, arrange a meeting with your boss, make an appointment with a new client, solve problems for your customers, or socialize at a formal or informal business event. Business communication is a must-have if you want to build a successful career.
Why do you need this book? English for Business Communication provides a variety of communication skills and techniques for different business occasions. Each unit deals with a specific theme, helping you focus on one area of business know-how and learn it quickly and thoroughly. Most units begin with an introductory description or lively conversation, with “Sample Sentences” following, to help you explore and expand on the theme. “Exercises” come at the end of each unit, offering you a chance to review the content and practice the useful phrases.
目錄
English for Business Communication (Book 1) 目錄
Part 1 Talking on the Telephone Unit 1 Basic Business Telephone Etiquette Unit 2 Taking Calls and Making Calls Unit 3 Taking Messages and Transferring Information Unit 4 Switchboard Speaking Unit 5 Dealing With Communication Difficulties Part 2 Making Arrangements and Appointments Unit 6 Arranging a Meeting Unit 7 Arranging an Appointment With a Client or Supervisor Unit 8 Arranging a Schedule Unit 9 Canceling or Changing Times Part 3 English for Socializing Unit 10 First Meetings Unit 11 Talking About Jobs Unit 12 Talking About Family Unit 13 Talking About Interests and Sports Unit 14 Talking About Vacations Unit 15 Talking About Health Unit 16 Inviting People to a Dinner Party or Other Activity Unit 17 Social Phrases for Dinner Parties Part 4 Making a Speech and Presentation Unit 18 Making Preparations Unit 19 Opening and Introducing the Topic Unit 20 Stating the Points and Linking the Parts Unit 21 Highlighting and Emphasizing Unit 22 Interacting With the Audience / Drawing Attention Unit 23 Using Visual Aids and Describing Them Unit 24 Analyzing Facts and Trends Unit 25 Suggestions and Conclusion Unit 26 Answering Questions From the Audience Part 5 Running a meeting Unit 27 Opening a Meeting Unit 28 Progressing and Controlling a Meeting Unit 29 Asking for Opinions; Agreeing and Disagreeing Unit 30 Interruptions Unit 31 Asking Questions Unit 32 Making Decisions and Closing a Meeting English for Business Communication (Book 2) 目錄 Part 1 Negotiation and Persuasion Unit 1 Making Preparations Unit 2 Opening and Agreeing on the Agenda Unit 3 Stating Your Purpose and Position Unit 4 Making and Responding to Proposals Unit 5 Bargaining Unit 6 Dealing With Sticking Points and Conflict Unit 7 Closing a Negotiation
Part 2 Sales and Promoting Unit 8 Talking About Market and Company Strategy for a Product Unit 9 Proposing and Discussing a Strategy for Advertising Unit 10 Planning a Promotional Campaign Unit 11 Describing and Recommending Services to Customers Unit 12 Persuading Your Customer Part 3 Communicating and Problem-solving at Work Unit 13 Discussing a Mistake Made at Work Unit 14 Discussing Issues or Problems With Your Work Unit 15 Making Complaints or Criticisms Unit 16 Making Requests or Suggestions Unit 17 Dealing With Complaints From Customers Part 4 Reading and Writing Business DocumentsUnit 18 The Layout and Structure of Business Letters Unit 19 Expressions for Business Letters Unit 20 The Layout and Structure of Business Emails Unit 21 The Layout and Structure of Reports Part 5 English for Job HuntingUnit 22 Reading Want AdsUnit 23 Writing a CV or Résumé Unit 24 How to Write a Cover Letter Unit 25 Interview and Follow-up
