Amazon (Paperback)
 
作者: Natalie Berg 
書城編號: 1464075


售價: $260.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: KOGAN PAGE
出版日期: 2019/01/03
尺寸: 235x186x17mm
重量: 464 grams
ISBN: 9780749482794

商品簡介


Explore Amazon's disruptive new retail strategies, its impact on the wider eCommerce sector, and gain valuable lessons that can be applied to retailers globally.

The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure their survival. The rise of online shopping, and its primary player, Amazon, is at the heart of many of these changes and opportunities. Amazon explores the e-commerce giant's strategies, providing original insight at a time when the company is on the cusp of revolutionizing itself even further.

Amazon's relentless dissatisfaction with the status quo is what makes it such an extraordinary retailer. This book explores whether Amazon has what it takes to become a credible grocery retailer, and as it transitions to bricks and mortar retailing, explores whether Amazon's stores can be as compelling as its online offering and if innovations such as voice technology, checkout-free stores and its Prime ecosystem will fundamentally change the way consumers shop.

Written by industry leading retail analysts who have spent decades providing research-based analysis and opinion, Amazon analyzes the impact these initiatives will have on the wider retail sector and the lessons that can be learned from its unprecedented rise to dominance, as stores of the future become less about transactions and more about experiences.

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