Digital Entrepreneurship (Paperback)
 
作者: Jonathan Allen 
分類: Entrepreneurship ,
Research & development management ,
Sales & marketing  
書城編號: 1474275


售價: $616.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: Taylor & Francis
出版日期: 2018/02/22
尺寸: 235x159x16mm
重量: 324 grams
ISBN: 9781138583696
 
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商品簡介


Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures.

With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product.

Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https: //www.learndigitalentrepreneurship.com/

Jonathan Allen 作者作品表

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