Ethical Leader (Hardcover)
 
作者: Morgen Witzel 
書城編號: 1487154


售價: $350.00

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出版社: Bloomsbury Publishing
出版日期: 2019/02/12
尺寸: 170x241x23mm
重量: 0.5 kg
ISBN: 9781472956590
 
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商品簡介


Ethical behavior in and by businesses is often seen as a bolt-on extra--something that is nice-to-do but not must-do. Morgen Witzel argues that by flipping this view--and making ethical behavior the cake and not just the icing--businesses can gain long-term competitive advantage.

Trust and respect among key stakeholder groups, especially employees and customers, cannot be overstated in their importance to an organization's success. Trust engenders loyalty and good reputation, which in turn builds brand value. The Ethical Leader provides a practical introduction to some key concepts in ethics, including how to deal with ethical paradoxes and how to make ethical decisions.

Ethical behavior is the key to trust-building, but it needs to go deeper than something managers do out of a sense of moral duty. The Ethical Leader show why ethics needs to be the platform from which to build a strong and enduring business, and it provides the necessary tools and insights for how to make this happen.

Morgen Witzel 作者作品表

eBook: Post-Pandemic Leadership: Exploring Solutions to a Crisis (DRM EPUB)

eBook: Post-Pandemic Leadership: Exploring Solutions to a Crisis (DRM PDF)

eBook: Management: The Basics (DRM PDF)

eBook: Management: The Basics (DRM EPUB)

History of Leadership (Paperback)

eBook: History of Leadership (DRM PDF)

eBook: History of Leadership (DRM EPUB)

Ethical Leader (Hardcover)

Black Prince and the Capture of a King (Hardcover)

History of Management Thought (Paperback)

Management Consultancy (Paperback)

eBook: Management Consultancy (DRM PDF)

eBook: Management Consultancy (DRM EPUB)

Managing for Success (Hardcover)

Management from the Masters (Hardcover)

History of Management Thought (Paperback)

eBook: Tata: Evolution of a Corporate Brand (DRM EPUB)

Tata: The Evolution of a Corporate Brand (Hardcover)

How To Be Your Own Management Guru (Paperback)

eBook: How to be Your Own Management Guru (DRM EPUB)

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