Untitled Project (Hardcover)
 
作者: Chris Sheedy 
分類: International trade ,
International business ,
Business communication & presentation ,
Multinationals ,
China  
書城編號: 1488157

原價: HK$238.00
現售: HK$226.1 節省: HK$11.9

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出版社: Hodder & Stoughton Export Edit
出版日期: 2021/05/04
尺寸: 210x150x22mm
ISBN: 9781473698390

商品簡介
Every Western business leader wants to know more about China in order to enjoy a greater chance of business success in China. They also need to understand how and why Chinese businesses are spreading throughout the world, particularly under the new 'One Belt, One Road' initiative.

However, few seek advice from those who best know the answers - Chinese business people. In Unlocking the Emperor's Door, we utilize exclusive and unparalleled access to multi-billionaire Li Jinyuan and his multinational Tiens Group as a case study to show how it's done in the broader context of a fast-changing China and a complex world.

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