Making Trade Missions Work (Hardcover)
 
作者: Huub Ruel 
分類: Globalization ,
International business  
書城編號: 1507232


售價: $756.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: Emerald Group Publishing Ltd
出版日期: 2018/12/10
尺寸: 228x159x10mm
重量: 0.27 kg
ISBN: 9781786354723

商品簡介
Trade missions are a key commercial diplomacy instrument of governments around the world. Via trade missions, governments and politicians aim to promote their home country economy abroad as well as to support firms to explore and enter new markets. Despite its widespread usage, and the claims made by governments about the positive results of trade missions, actual robust evidence of trade mission effectiveness is scarce. The reason for this lack of evidence is that trade missions are mostly studied and organized in 'isolation', disconnected from the participating firms' level of international experience and international business competences.
This book presents a clear view on commercial diplomacy and defines trade missions as a firm internationalization learning experience. It outlines that trade mission's preparation, programme, and follow up, are key to making trade missions work. This book presents a research informed three-staged model of a trade mission and presents in detail how a real life trade mission was organized along this model.
This example should inform and inspire organizers of trade missions. The book also aims to revamp and innovate trade mission research, and will therefore be a useful source for new trade mission research for international business scholars.
Huub Ruel 作者作品表

eBook: Business Diplomacy by Multinational Corporations (DRM EPUB)

eBook: Business Diplomacy by Multinational Corporations (DRM PDF)

Making Trade Missions Work (Hardcover)

eBook: Making Trade Missions Work (DRM PDF)

eBook: Making Trade Missions Work (DRM EPUB)

eBook: International Business Diplomacy (DRM EPUB)

eBook: International Business Diplomacy (DRM PDF)

eBook: International Business Diplomacy (DRM PDF)

International Business Diplomacy (Hardcover)

Commercial Diplomacy in International Entrepreneurship (Hardcover)

* 以上資料僅供參考之用, 香港書城並不保證以上資料的準確性及完整性。
* 如送貨地址在香港以外, 當書籍/產品入口時, 顧客須自行繳付入口關稅和其他入口銷售稅項。

 

 

 

  我的賬戶 |  購物車 |  出版社 |  團購優惠
加入供應商 |  廣告刊登 |  公司簡介 |  條款及細則

香港書城 版權所有 私隱政策聲明

顯示模式: 電腦版 (改為: 手機版)