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Strategic Management for the Public Services
售價:
$425.00
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商品簡介 |
This is an accessible introduction to the theory and practice of strategic management in the public sector. It is written for new and experienced managers, undergraduate and postgraduate students of the public services. Strategic Management for the Public Services:
* provides an understanding of the theory of strategic management
* introduces ideas which guide the effective practice of strategic management in the public services (and which do not copy blindly private sector habits)
* gives conceptual tools and material (in the form of worksheets) which can be used to carry out analysis and planning
* explores key issues for public sector managers including governance, involving the public, transformational strategies, managing crisis, and interorganizational strategic planning
* draws on research from various countries
* examines how strategic management can be applied and developed to help improve the public services
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