McQuail's Media and Mass Communication Theory (Hardcover)
 
作者: Denis McQuail 
分類: Communication studies  
書城編號: 1649696


售價: $1988.00

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出版社: Sage Publications Ltd
出版日期: 2020/05/09
尺寸: 232x186x63mm
重量: 1756 grams
ISBN: 9781473902503

商品簡介


"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained."

Professor Sonia Livingstone Department of Media and Communications, London School of Economics and Political Science

Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research, offering a uniquely comprehensive and balanced guide. It maintains the narrative of earlier editions into the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today.

New to this edition:

  • An increased focus on conceptualizing 'mass' media and communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication.
  • Further discussion of the ethics of media and mass communication in all chapters.
  • Inclusion of a diverse and global range of voices, histories and examples from across the field.
  • More detailed attention to the way media industries work and what it is like to make all kinds of media, including but not limited to: journalism, advertising, film, television, and digital games.
  • New and revised material, including a new chapter "A Canon of Media Effects", bringing together Social-Cultural Effects & News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of media effects and influence.

A vitally important resource for all students of Media and Mass Communication in the 21st century.

Denis McQuail 作者作品表

McQuail's Media and Mass Communication Theory (Paperback)

McQuail's Media and Mass Communication Theory (Hardcover)

eBook: Journalism and Society (DRM EPUB)

Journalism and Society (Paperback)

eBook: Journalism and Society (DRM PDF)

McQuail's Mass Communication Theory (Paperback)

Media Accountability and Freedom of Publication (Hardcover)

特新大眾傳播理論

Audience Analysis (Paperback)

eBook: Audience Analysis (DRM PDF)

eBook: Audience Analysis (DRM EPUB)

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