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Food and Beverage Management, Fourth Edition (Paperback)
原價:
HK$510.00 
現售:
HK$484.5
節省:
HK$25.5 購買此書 10本或以上 9折, 60本或以上 8折
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商品簡介 |
Now in its fourth edition, this best-selling text has been completely revised and restructured to reflect current practice and teaching and includes updated information on all areas, especially technology, operations and staffing issues. Each chapter has a user friendly structure including aims, exercises and further study hints.
Food and Beverage Management 4e is the introductory bible for people entering food and beverage management studies or practice.
* What is quality and how to manage it
* Getting started in the restaurant business
* Menu planning
* Food and beverage operations and control
* Staffing issues including recruitment and turnover
* Marketing including public relations and merchandising
* Trends and development including franchising and environmental issues
* Real-life cases from industry leaders, including practical examples and illustrations to clearly explain the critical points raised
* Fully revised and updated with new material relating to food and beverage management operations and technology
* Support from online lecturer material with PowerPoint slides, solutions to exercises, extra case studies and web links
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