Jermyn Street in St James's, London, has been the Mecca of fine British shirtmaking for more than a century. Patrons have included Cary Grant, Frank Sinatra, Roger Moore, the Beatles, Warren Beatty, Pierce Brosnan, the Prince of Wales, Sir Michael Caine and Ronald Reagan. Between them, these shirtmaking artisans have styled that most debonair of onscreen heroes, James Bond. Indeed, the Jermyn Street shirt is the ultimate in entry-level luxury menswear. For many years seen as a stuffy and elitist institution, the advent of Instagram has seen the doors to the world's finest shirtmakers blown open as tailoring enthusiasts come together to share their passion.The Jermyn Street Shirt includes a wealth of sartorial showbusiness anecdotes as well as style tips from some of the big screen's most dapper stars. With unique access to many of the makers, including Turnbull & Asser, Hilditch & Key and Budd, Jonathan Sothcott presents an expertly curated pictorial treasure trove of previously unseen ephemera, including celebrity shirt patterns and samples.
