eBook: Open Internationalization Strategy (DRM PDF)
 
電子書格式: DRM PDF
作者: Nadine Tournois, Philippe Very 
系列: Routledge Frontiers in the Development of Internat
分類: Economics ,
International finance ,
Business strategy ,
International business ,
Management of specific areas ,
Sales & marketing ,
Operational research ,
Organizational theory & behaviour  
書城編號: 20648183


售價: $611.00

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製造商: Taylor and Francis
出版日期: 2021/02/22
頁數: 338
ISBN: 9781000347333
 
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商品簡介
Open internationalization is a concept that brings a new perspective on the process of firm internationalization. As theories of internationalization show, some companies expand abroad only on their own, known as closed internationalization, while others combine their resources with those of other firms or use their networks for facilitating foreign implantation, known as open internationalization. Parallel to the development of the well-known concept of open innovation, open internationalization can be conceived as a meta-model for understanding companies' expansion abroad. This book gathers a selection of contemporary research works dedicated to open internationalization, either seen as a way to analyze expansion in foreign countries, or as a way to investigate the management of geographically dispersed activities. All the authors of the chapters are researchers specialized in the internationalization field. Readers will benefit from this new lens for understanding, studying or practising international business, from the decision to go abroad to its implementation and its efficiency. Open Internationalization Strategy includes both academic empirical investigations and literature reviews on specific topics, making it valuable to researchers, academics, managers, and students in the fields of business and management history, international business, organizational studies, and economics.
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