eBook: Digital Entrepreneurship and the Sharing Economy (DRM PDF)
 
電子書格式: DRM PDF
作者: Evgueni Vinogradov, Birgit Leick, Djamchid Assadi 
系列: Routledge Studies in Entrepreneurship
分類: Economics ,
Research & development management ,
Sales & marketing ,
Organizational theory & behaviour  
書城編號: 20652712


售價: $481.00

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製造商: Taylor and Francis
出版日期: 2021/07/16
頁數: 220
ISBN: 9781000409222
 
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商品簡介
The digital and increasingly digitised world is shaped by the interplay of new technological opportunities and ubiquitous societal trends. Both lead to drastic changes facing artificial intelligence (AI), cryptocurrencies and block-chain technologies, internet of things, technology-based surveillance, and other disruptive innovations. These developments facilitate the rise of the sharing economy and open for a variety of new entrepreneurial opportunities that businesses can take up. The novel entrepreneurial opportunities, however, imply a paradigmatic shift in the understanding of entrepreneurship. This book combines digital entrepreneurship with the sharing economy. It presents cutting-edge research for scholars and practitioners interested in either one of the topics - digital entrepreneurship or sharing economy - or their connection. The book addresses three major ways to become entrepreneurial in the sharing economy: digital entrepreneurship through creating novel sharing-economy platforms; technology entrepreneurship through the exploitation of sharing-economy platforms; and business model innovation or business model change influenced by the sharing economy. The book also highlights governance questions on digital entrepreneurship in the sharing economy, which are highly relevant for businesses, the economy, and society.a The book will be of interested to researchers, academics, and students in the field of business and entrepreneurship, with a special focus on digital entrepreneurship.
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