eBook: Export Strategy: Markets and Competition (RLE Marketing) (DRM PDF)
 
電子書格式: DRM PDF
作者: Nigel Piercy 
系列: Routledge Library Editions: Marketing
分類: Economics ,
Sales & marketing  
書城編號: 20910281


售價: $390.00

購買後立即進貨, 約需 1-4 天

 
 
製造商: Taylor and Francis
出版日期: 2014/09/15
頁數: 280
ISBN: 9781317654018
 
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商品簡介
This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company's exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.
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... [顯示此系列所有商品]

Nigel Piercy 作者作品表

eBook: Marketing Organisation (RLE Marketing) (DRM EPUB)

eBook: Marketing Organisation (RLE Marketing) (DRM PDF)

eBook: Marketing Budgeting (RLE Marketing): A Political and Organisational Model (DRM EPUB)

eBook: Marketing Budgeting (RLE Marketing): A Political and Organisational Model (DRM PDF)

eBook: Export Strategy: Markets and Competition (RLE Marketing) (DRM EPUB)

eBook: Export Strategy: Markets and Competition (RLE Marketing) (DRM PDF)

Principles of Marketing, Plus Principles of Marketing Access (Hardcover)

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