eBook: Marketing Public Policy: Complexity, Hurts and Minefields (DRM EPUB)
 
電子書格式: DRM EPUB
作者: Basskaran Nair 
分類: Public administration ,
Political campaigning & advertising ,
Economics ,
Business strategy ,
Sales & marketing ,
Public ownership / nationalization  
書城編號: 20966864


售價: $494.00

購買後立即進貨, 約需 1-4 天

 
 
製造商: Taylor and Francis
出版日期: 2018/02/21
頁數: 160
ISBN: 9781351362153
 
>> 相關實體書

商品簡介
Policy analysts and policy planners should start from the premise that obstacles, uncertainties and surprises are important features of policy-making. All public policies should be treated as complex problems, from the outset. Complexity theorists start from the premise that complex policies are ill-defined and ambiguous. There is often little consensus about what the problem is, let alone how to resolve it. Into the complexity of the wicked problem fray, Marketing Public Policy introduces the role of communication scholars and practitioners whose models and practices focus on people, processes, opinions and behaviour as causes of organisational complexity. Communication practice's role is to provide ideas on how to navigate, diagnose and interpret issues with a view to persuading the public to change its behaviour or opinions. From the case studies presented in this book, we see that despite rationally excellent macro- and micro-planning of policies to win the hearts and minds of citizens, public policies still deteriorate into hurts and minefields. The case studies are drawn from China, Indonesia, India, the USA, the UK and Europe to show that policy-making is always a complex issue in any country, whatever the political structure, whether democracy or communism.
Basskaran Nair 作者作品表

eBook: Marketing Public Policy: Complexity, Hurts and Minefields (DRM EPUB)

eBook: Marketing Public Policy: Complexity, Hurts and Minefields (DRM PDF)

* 以上資料僅供參考之用, 香港書城並不保證以上資料的準確性及完整性。
* 如送貨地址在香港以外, 當書籍/產品入口時, 顧客須自行繳付入口關稅和其他入口銷售稅項。

 

 

 

  我的賬戶 |  購物車 |  出版社 |  團購優惠
加入供應商 |  廣告刊登 |  公司簡介 |  條款及細則
 
  香港書城 版權所有 私隱政策聲明
 
  顯示模式: 電腦版 (改為: 手機版)