eBook: Advancing the Common Good: Strategies for Businesses, Governments, and Nonprofits (DRM EPUB)
 
電子書格式: DRM EPUB
作者: Philip Kotler 
分類: Politics & government ,
Political economy ,
Management: leadership & motivation ,
Non-profitmaking organizations  
書城編號: 21086544


售價: $292.00

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製造商: ABC-CLIO
出版日期: 2019/09/30
頁數: 176
ISBN: 9781440872457
 
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商品簡介
In Advancing the Common Good, author Phil Kotler describes how today's society is in a state of "durable disorder," with a rise in authoritarian leaders and a decline in the number of democracies around the world. It highlights the role of the Common Good, and supplies readers with a guide to fortifying democratic values and creating organizations that pursue a better vision of the world. This essential text is written for: Public citizens who want to help solve their community's problemsBusinesses that want to contribute to the public goodGovernment agencies aiming to improve services and innovationsNonprofit organizations dedicated to meeting public needsKotler details tools for public action utilized by luminaries such as Martin Luther King Jr., Susan B. Anthony, Rachel Carson, and Nelson Mandela, describing the advances achieved as a result of these reformers' actions and mapping out strategies for delivering "the greatest good for the greatest number." Advancing the Common Good will inspire concerned readers to recognize which actions and proposals will substantially elevate the happiness and well-being of all citizens.
Philip Kotler 作者作品表

Humanism in Marketing: Responsible Leadership and the Human-To-Human Approach (2025) (Hardcover)

Globalization And International Marketing Competition (Hardcover)

Strategic Marketing (Hardcover)

Analytical Marketing (Paperback)

Marketing Theory And Orientations (Hardcover)

Marketing Theory And Orientations (Paperback)

Advancing the Common Good: Strategies for Businesses, Governments, and Nonprofits (Paperback)

Redefining Retail: 10 Guiding Principles for a Post-Digital World (MP3 CD)

Marketing sociale: Inclusione Equità Sostenibilità (Paperback)

Marketing Empresarial: Más Allá Del Profesionalismo, Hacia La Creatividad, El Liderazgo Y La Sostenibilidad (Paperback)

An Instructor's Manual to H2h Marketing Case Studies: Teach Human-To-Human Marketing Effectively (2024) (Hardcover)

Chaotics: The Business of Managing and Marketing in the Age of Turbulence (Paperback)

Marketing 6.0: The Future Is Immersive (Compact Disc)

Marketing 6.0: The Future Is Immersive (MP3 CD)

Perspectives in Marketing, Innovation and Strategy (Hardcover)

H2h Marketing: Case Studies on Human-To-Human Marketing (2023) (Hardcover)

Kellogg on Marketing (3rd Edition): The Marketing Faculty of the Kellogg School of Management 3rd Edition (MP3 CD)

Los 10 Pecados Capitales del Marketing (Paperback)

eBook: Onlife Fashion (DRM EPUB)

Marketing Management (0016) (Paperback)

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