In a world where every business, brand, product, and service needs a strong visual identity, its critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk.Written as a series of 46 honest, friendly lessonsKnow What You Like, Decide Who Will Decide, Focus Groups Suck, Dont Say Make It Yellow, Say Make It Sunny, Serve Lunch During Lunchtime Meetingsit shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Heres how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking. How to be open to something you didnt imagine. And most of all, how to have fun, save money, and get the results you want.
