eBook: Smart Business: What Alibaba's Success Reveals about the Future of Strategy (DRM PDF)
 
電子書格式: DRM PDF
作者: Ming Zeng 
分類: Business strategy ,
E-commerce: business aspects ,
Sales & marketing  
書城編號: 21684065

原價: HK$416.00
現售: HK$395.2 節省: HK$20.8

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製造商: Harvard Business Review Press
出版日期: 2018/08/14
頁數: 320
ISBN: 9781633693302
 
>> 相關實體書

商品簡介
How Strategy Works in an Interconnected, Automated WorldLeaders already know that the classic approach to strategy--analyze, plan, execute--is losing relevance. But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win?Ming Zeng, the former Chief of Staff and strategy adviser to Alibaba Group's founder Jack Ma, explains how the latest technological developments, such as artificial intelligence, machine learning, the mobile internet, and cloud computing are redefining how value is created. Written especially for those outside the technology industry or the startup arena, this book introduces a simple, overarching framework to guide strategy formulation and execution in this data-rich and highly interactive environment.Revealing the revolutionary practices that he and his team have developed at Alibaba, Zeng shows how to:Automate decisions through machine learningCreate products informed by real-time data from customersDetermine the right strategic positioning to maximize value from platforms and suppliersRepurpose your organization to further human insight and enable creativityLead your company's transformation into a smart businessWith insights into the strategies and tools used by leaders at Alibaba and other companies such as Ruhan and Red Collar, in a variety of industries from furniture making to banking to custom tailoring, Smart Business outlines a radically new approach to strategy that can be applied everywhere.
Ming Zeng 作者作品表

Smart Business (Hardcover)

eBook: Smart Business: What Alibaba's Success Reveals about the Future of Strategy (DRM PDF)

eBook: Smart Business: What Alibaba's Success Reveals about the Future of Strategy (DRM EPUB)

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