eBook: Customer Relationship Management: Strategic Approaches in Digital Era (DRM PDF)
 
電子書格式: DRM PDF
作者: Joao Heitor De Avila Santos 
分類: Economics, finance, business & management  
書城編號: 21777481

原價: HK$2080.00
現售: HK$1976 節省: HK$104

購買後立即進貨, 約需 1-4 天

 
 
製造商: Society Publishing
出版日期: 2019/01/30
頁數: 292
ISBN: 9781773619743

商品簡介
Customer relationship management: strategic approaches in digitalera examines various aspects of customer relationship managementincluding an extensive historical overview of marketingstrategies and relationship marketing. It includes definitions ofstrategic approaches of marketing, managing business relationshipsand buying behavior. Provides the reader with insights intothe development of its history, so as to understand the customer's mind, motivations, arguments, backgrounds and why customer relationship marketing strategies are important.
Joao Heitor De Avila Santos 作者作品表

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eBook: Customer Relationship Management: Strategic Approaches in Digital Era (DRM PDF)

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