This book proposes a new way to consider creativity in management education, inviting educators to rediscover themselves in the process. To date, creativity in management is a valuable skill, but one which has been institutionalized and subordinated to metrics such as economic growth, knowledge disciplining and employability. After a critical analysis using Foucault's governmentality to identify how creativity is being organized in management education, this book examines diverse initiatives intended to nurture creativity. Then, and through a systemic recontextualization of governmentality and other notions like play, it provides conceptual and practical guidance derived from the author's own self-narratives (games) as student and educator. The book concludes with important reflections, implications and guidelines for the nurturing in creativity in management education and life in general.This book will be a valuable reading for creativity and innovation scholars, academics working in management education and students in general.