eBook: Consumer Nationalism and Barr's Irn-Bru in Scotland (DRM PDF)
 
電子書格式: DRM PDF
作者: David Leishman 
系列: Consumption and Public Life
分類: Cultural studies ,
Religious groups: social & cultural aspects ,
Sales & marketing  
書城編號: 22102487


售價: $585.00

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製造商: Springer International Publishing
出版日期: 2020/10/01
ISBN: 9783030533823
 
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商品簡介
This book connects a detailed analysis of Irn-Bru's brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr's Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community.  As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal  forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.
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David Leishman 作者作品表

eBook: Consumer Nationalism and Barr's Irn-Bru in Scotland (DRM EPUB)

eBook: Consumer Nationalism and Barr's Irn-Bru in Scotland (DRM PDF)

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