eBook: New Luxury Management: Creating and Managing Sustainable Value Across the Organization (DRM PDF)
 
電子書格式: DRM PDF
作者: Emmanuelle Rigaud-Lacresse, Fabrizio Maria Pini 
系列: Palgrave Advances in Luxury
分類: Business strategy ,
Budgeting & financial management ,
Purchasing & supply management ,
Sales & marketing ,
Organizational theory & behaviour  
書城編號: 22164864


售價: $1294.00

購買後立即進貨, 約需 1-4 天

 
 
製造商: Springer International Publishing
出版日期: 2017/01/12
ISBN: 9783319417271
 
>> 相關實體書

商品簡介
Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of "luxury" are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.
Palgrave Advances in Luxury

Sustainable Luxury: An International Perspective (1st ed. 2022) (Hardcover)

eBook: Sustainable Luxury : An International Perspective (DRM EPUB)

eBook: Sustainable Luxury : An International Perspective (DRM PDF)

eBook: Internationalization of Luxury Fashion Firms: Examining the Business Models of SMEs (DRM EPUB)

eBook: Internationalization of Luxury Fashion Firms: Examining the Business Models of SMEs (DRM PDF)

eBook: Value of Luxury: An Emerging Perspective (DRM PDF)

eBook: Value of Luxury: An Emerging Perspective (DRM EPUB)

eBook: Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy (DRM PDF)

eBook: Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy (DRM EPUB)

eBook: Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers (DRM PDF)

eBook: Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers (DRM EPUB)

eBook: Understanding Luxury Fashion: From Emotions to Brand Building (DRM EPUB)

eBook: Understanding Luxury Fashion: From Emotions to Brand Building (DRM PDF)

eBook: Vintage Luxury Fashion: Exploring the Rise of the Secondhand Clothing Trade (DRM PDF)

eBook: Vintage Luxury Fashion: Exploring the Rise of the Secondhand Clothing Trade (DRM EPUB)

eBook: Interpretations of Luxury: Exploring the Consumer Perspective (DRM EPUB)

eBook: Interpretations of Luxury: Exploring the Consumer Perspective (DRM PDF)

eBook: Sustainable Luxury Brands: Evidence from Research and Implications for Managers (DRM PDF)

eBook: Sustainable Luxury Brands: Evidence from Research and Implications for Managers (DRM EPUB)

eBook: New Luxury Management: Creating and Managing Sustainable Value Across the Organization (DRM PDF)

... [顯示此系列所有商品]

* 以上資料僅供參考之用, 香港書城並不保證以上資料的準確性及完整性。
* 如送貨地址在香港以外, 當書籍/產品入口時, 顧客須自行繳付入口關稅和其他入口銷售稅項。

 

 

 

  我的賬戶 |  購物車 |  出版社 |  團購優惠
加入供應商 |  廣告刊登 |  公司簡介 |  條款及細則
 
  香港書城 版權所有 私隱政策聲明
 
  顯示模式: 電腦版 (改為: 手機版)