In Jamie Ivey's sequel to Extremely Pale Ros , he finds out whether it is possible to run a successful ros bar in France. French friends think it's a crazy idea: bar customers are largely men and ros is seen as a woman's drink; ros is a seasonal drink and Jamie's trade will vanish come September - and ros isn't supposed to accompany food. Yet France seems to be on the brink of a ros revolution: ros sales are booming. If Jamie can find a small bar in a pretty square and chalk up a selection of different ros s, a ros bar could be a great success. Bars in Uzes, Aix en Provence and Nimes agree to help Jamie sell some ros , and he discovers what the French attitude to ros really is. Are gnarled old men discarding their pastis and sipping pale ros ? Is it just a myth that the French don't drink ros with food? Are the young the real reason for booming sales? For readers who enjoyed Extremely Pale Ros , and envied Jamie and Tanya Ivey's researches, La Vie En Rose is the perfect second glass.
