Strategic Marketing: An Introduction (Hardcover)
 
作者: Tony Proctor 
分類: Sales & marketing  
書城編號: 23915511


售價: $2520.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: Taylor & Francis Ltd
出版日期: 2008/07/08
頁數: 352
尺寸: 246 x 174 mm
重量: 771 grams
ISBN: 9780415458160

商品簡介
Demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. This work uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of 'strategic windows' to improve its position.
Tony Proctor 作者作品表

eBook: Absolute Essentials of Creative Thinking and Problem Solving (DRM PDF)

eBook: Absolute Essentials of Creative Thinking and Problem Solving (DRM EPUB)

eBook: Absolute Essentials of Strategic Marketing: A Research Overview (DRM EPUB)

eBook: Absolute Essentials of Strategic Marketing: A Research Overview (DRM PDF)

eBook: Creative Problem Solving for Managers: Developing Skills for Decision Making and Innovation (DRM EPUB)

eBook: Creative Problem Solving for Managers: Developing Skills for Decision Making and Innovation (DRM PDF)

Creative Problem Solving for Managers (Paperback)

eBook: Strategic Marketing: An Introduction (DRM EPUB)

eBook: Strategic Marketing: An Introduction (DRM PDF)

Creative Problem Solving for Managers (Paperback)

eBook: Creative Problem Solving for Managers: Developing skills for decision making and innovation (DRM EPUB)

Creative Problem Solving for Managers (Hardcover)

eBook: Creative Problem Solving for Managers: Developing skills for decision making and innovation (DRM PDF)

Creative Problem Solving for Managers: Developing Skills for Decision Making and Innovation, 3rd Edition

Strategic Marketing: An Introduction (Hardcover)

Public Sector Marketing (Paperback)

Essentials of Marketing Research (Paperback)

eBook: Strategic Marketing: An Introduction (DRM EPUB)

eBook: Strategic Marketing: An Introduction (DRM PDF)

eBook: Strategic Marketing: An Introduction (DRM PDF)

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