The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (8 ed) (Hardcover) - 香港書城網上書店 Hong Kong Book City

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (8 ed) (Hardcover)

作者:	Helen Katz
系列:	Routledge Communication Series
分類:	Humanities , Media studies , Economics , Advertising , Press & journalism , Advertising industry
書城編號:	24607851

售價: $1890.00

購買後立即進貨, 約需 18-25 天




出版社:	Taylor & Francis Ltd
出版日期:	2022/07/07
頁數:	228
尺寸:	229 x 152 mm
ISBN:	9781032007878

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The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.

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