The Routledge Handbook of Digital Sport Management (Hardcover)
 
作者: Michael L. Naraine 
分類: Humanities ,
Media studies ,
Economics ,
Research & development management ,
Events management industries ,
Sport & leisure industries ,
Sports management & facilities ,
Sports training & coaching  
書城編號: 24785034


售價: $2730.00

購買後立即進貨, 約需 18-25 天

 
 
出版社: Routledge Chapman Hall
出版日期: 2022/12/01
ISBN: 9780367543549
 
>> 相關電子書

商品簡介


The Routledge Handbook of Digital Sport Management provides students, researchers, and practitioners with a contemporary roadmap of the impact of digital technologies in sport management, at all levels and in all sectors, in a global context.

Divided into three sections addressing digital transformations, digital tools, and emerging digital issues, this book explores the impact of digital technology in the core functional areas of sport management, such as sponsorship, event management, and human resources. It introduces essential digital innovations such as esports, social media, VR, wearables, analytics, and artificial intelligence, and examines the debates and issues that are likely to shape and transform sport business over the next decade.

The only book to survey the full sweep of digital sport management, this book is an essential reference for all serious students of sport business and management, any researcher working in the nexus of sport business and digital, and all managers, policy-makers or associated professionals working in the sport industry.

* 以上資料僅供參考之用, 香港書城並不保證以上資料的準確性及完整性。
* 如送貨地址在香港以外, 當書籍/產品入口時, 顧客須自行繳付入口關稅和其他入口銷售稅項。

 

 

 

  我的賬戶 |  購物車 |  出版社 |  團購優惠
加入供應商 |  廣告刊登 |  公司簡介 |  條款及細則

香港書城 版權所有 私隱政策聲明

顯示模式: 電腦版 (改為: 手機版)