eBook: SAGE Handbook of Digital Marketing (DRM EPUB)
 
電子書格式: DRM EPUB
作者: Annmarie Hanlon, Tracy L. Tuten 
分類: Reference works ,
Sales & marketing  
書城編號: 24914408


售價: $936.00

購買後立即進貨, 約需 1-4 天

 
 
製造商: SAGE Publications
出版日期: 2022/06/10
頁數: 592
ISBN: 9781529786460
 
>> 相關實體書

商品簡介
Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing.Part 1: Foundations of Digital MarketingPart 2: Methodologies and Theories in Digital MarketingPart 3: Channels and Platforms in Digital MarketingPart 4: Tools, Tactics and Techniques in Digital MarketingPart 5: Management and Metrics in Digital MarketingPart 6: Ethical Issues in Digital Marketing
Annmarie Hanlon 作者作品表

Digital Business: Strategy, Management & Transformation (Hardcover)

Digital Business: Strategy, Management & Transformation (Paperback)

Bundle: Digital Marketing 2e + The Digital Marketing Planner (Mixed media product)

eBook: Digital Marketing: Strategic Planning & Integration (DRM EPUB)

eBook: Digital Marketing: Strategic Planning & Integration (DRM PDF)

eBook: Digital Marketing Planner: Your Step-by-Step Guide (DRM PDF)

Digital Marketing (Paperback)

eBook: Quick Win Social Media Marketing: Answers to your top 100 Social Media Marketing questions (DRM PDF)

eBook: Quick Win Social Media Marketing: Answers to your top 100 Social Media Marketing questions (DRM EPUB)

eBook: Quick Win Marketing: Answers to Your top 100 Marketing Questions (DRM EPUB)

Tracy L. Tuten 作者作品表

Social Media Marketing (5 Revised edition) (Paperback)

Social Media Marketing (5 Revised edition) (Hardcover)

eBook: Social Media Marketing (DRM EPUB)

eBook: Social Media Marketing (DRM PDF)

Principles of Marketing for a Digital Age (2 Revised edition) (Hardcover)

Principles of Marketing for a Digital Age (2 Revised edition) (Paperback)

eBook: Principles of Marketing for a Digital Age (DRM PDF)

eBook: Principles of Marketing for a Digital Age (DRM EPUB)

eBook: Social Media Marketing (DRM EPUB)

eBook: Social Media Marketing (DRM PDF)

Principles of Marketing for a Digital Age (Mixed media product)

Social Media Marketing (Paperback)

Enterprise 2.0 [2 volumes]: How Technology, eCommerce, and Web 2.0 Are Transforming Business Virtually (Hardcover)

eBook: Enterprise 2.0: How Technology, Ecommerce, and Web 2.0 are Transforming Business Virtually [2 volumes]: How Technology, Ecommerce, and Web 2.0

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