Why do so many change efforts in our organizations fail? One of a handful of reasons unprepared managers. Managers often feel their leaders cook up changes, unleash these changes, then expect managers to do the heavy lifting. That heavy lifting includes both coming to terms with changes personally, then getting their teams on board as well. This is the "Manager's Dilemma". Are managers helpless in this kind of situation? Are they set up to fail and disappoint? The answer is no. Even when senior leaders struggle to do their jobs as sponsors of change, there are plenty of things a manager can do to advance the change agenda and perhaps save the day. Steve King unpacks three key roles managers need to play in moments of change: change communicator, change coach, and change advocate . and provides some simple tools and tactics for getting this job done.