From the iconic 1964 Olympics poster by Yusaku Kamekura to the psychedelic posters of Tadanori Yokoo, Japan has made its way to the forefront of impactful and effective graphic and poster design since its post-war days. Fast forwarding to the Reiwa era, the Japanese graphic design scene has continued to evolve in terms of design values and aesthetics. Known for their dedication to craft and ingenuity, Japanese design aesthetics are not only timeless, but also incorporate unique elements found only in their culture. POSUTĀ serves to showcase poster designs from Japan's new generation of talent, with categories spanning political/social, advertising, experimental and more.
