Marketing is dynamic and impactful. Marketing is how companies reach potential customers and communicate a product's or service's unique benefits. It encompasses all companies' activities to promote, sell and distribute that product or service. The goal is to generate sales and build a loyal customer base by informing potential and existing buyers about the offering.

Marketers use various tools and tactics to strategize, plan, and launch programs and campaigns. This book will teach you the essential marketing principles, plans, and strategies to help grow your business.