eBook: Cultural Mediation for Museums: Driving Audience Engagement (DRM PDF)
 
電子書格式: DRM PDF
作者: Michela Addis, Isabella de Stefano, Valeria Guerrisi 
系列: Routledge Focus on the Global Creative Economy
分類: Museology & heritage studies ,
Economics ,
Sales & marketing ,
Sports training & coaching ,
Museum, historic sites, gallery & art guides  
書城編號: 25931105


售價: $222.00

購買後立即進貨, 約需 1-4 天

 
 
製造商: Taylor and Francis
出版日期: 2023/01/31
頁數: 96
ISBN: 9781000860559

商品簡介
This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.Leveraging a case study of the National Gallery of Modern and Contemporary Arts in Rome, the book helps readers understand how to apply marketing management to cultural mediation, enabling museums to segment the visitors' market to drive improvements to arts accessibility and engagement. By running a comprehensive and multi-method research project, the authors propose a customized cultural mediation model to support museums in facing the current challenges and build their future. Our model supports museums in segmenting the visitors' market and designing cultural mediation for enriched visitor experiences; readers will also learn how to invest, manage, hire, and train staff members devoted to this service, resulting in more engaging and successful experiences.This book will be a valuable resource for educational services offices at museums worldwide. This book will also be of interest to researchers, academics, and scholars carrying out research in the fields of museum management, cultural mediation and communication, and marketing.
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... [顯示此系列所有商品]

Michela Addis 作者作品表

Cultural Mediation for Museums: Driving Audience Engagement (Hardcover)

Engaging Brands (Paperback)

eBook: Engaging Brands: A Customer-Centric Approach for Superior Experiences (DRM EPUB)

eBook: Engaging Brands: A Customer-Centric Approach for Superior Experiences (DRM PDF)

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